How I got here
Short version: I did the desk-job thing, didn't like what it did to me, and went and got qualified to fix it.
Age 3 to 23
Basketball, seriously. National championships in Ireland at nearly every age group.
Economics, then operations
Head of Operations in Formula 1, fintech and fitness startups. Long hours. Not my best years, physically.
The bit I actually liked
People kept asking me about training and food. Helping them was the best part of every job I had.
Made it the job
Went back to university, got qualified properly, and have coached 300+ people since.













